Leela Cosgrove: Marketing Brat
  • Facebook
  • Linkedin
  • Youtube
Connect With Me Now
  • Home
  • About Leela
  • Contact Leela
  • Testimonials
Home» Uncategorized » Entrepreneurs, not Governments, Change the World.

Entrepreneurs, not Governments, Change the World.

Posted on January 13, 2011 by Leela in Uncategorized - 14 Comments

NEWS FLASH! Leela Draws Fire!

‘Cause, you know – that’s incredibly unusual.

From whatever corner of the Earth you’re reading this blog right now, you’ve no doubt heard about what’s going on in my hometown of Brisbane. 75% of Queensland has been declared a disaster zone (for our overseas friends, QLD is approx. the same size as Texas, or 13x the size of England). 9 people confirmed dead with many more missing. Many have lost everything.

This has been going on for some time – it started between Christmas and New Years when Emerald went under and has been getting progressively worse as it moves down the coast.

We’ve been very lucky here on the Gold Coast (Surfers Paradise) – while either side of us has been flooding, we’ve remained predominantly dry. The Tweed, slated to flood, has been downgraded from flood alert to flood watch and the weather outlook says we’re in for some sunny days. Finally.

So, when I sent out my post on Tuesday, yes – I was aware of all of this.

My family all live in Brisbane (thankfully, no ones lost their house). I grew up and went to school in Brisbane and many of the people I knew growing up have been affected. So much so, that we have opened our home to refugees and have a few Brissy escapees staying with us. Because what else are you going to do when your mates are in trouble?

However, upon receipt of my email, my inbox was flooded with admonishments for being “glib” while there was a tragedy going on. Many of these emails assumed I was living elsewhere, was heartless and simply didn’t give a damn.

On Facebook there’s currently a thread condemning businesses offering percentages of their takings to flood charities – apparently this is a “transparent attempt to use a crisis to inflate sales”.

My (pissed off) response:

————————————————–

“Huh?

People giving percentages of their sales as donations is horrible??

Let me tell you what it’s like to be a business owner right now …
…
I have to survive … I have to make money. People to pay – including people in QLD who need the money.

However – if I try and sell anything I get yelled at about having no respect …

I need to launch a new event I’m running next week. I know some people are going to attack me for that (I’ve already received numerous attacks for sending out material that had nothing to do with the floods) – so I was considering doing a % donation.

NOT because I’m trying to profiteer …

But because it feels wrong right now to NOT acknowledge what’s going on.

So tell me then – since you’re all so high up there on your horses – what IS the appropriate way to respond? Do I ignore the situation and be labeled heartless? OR do I acknowledge the situation and be labeled as someone who lacks compassion?

Or hey – maybe I can just sell nothing, go broke and forfeit on my creditors … surely THAT will solve everything!“

————————————————–

The ever reasonable Mr Paul Lange’s nicer approach (only a portion … read the thread on FB):

————————————————–

“…  once the emotions of this event subside, and the rebuild begins, it should be blatantly obvious that the rebuild over the next year or two will stimulate the QLD economy and the Australian economy as a whole. Indeed with QLD representing 20% of the Australian economy even a blind man can see that ensuring QLD is reinstated to full operational capacity is in the national interests.

Whilst this is a tragic event at all levels, the future now brings an opportunity to help Australia grow, and by extension to avoid the recession it should have had. It presents a massive opportunity for small, medium, and major enterprise to grow. It is not governments that will ultimately help the man and woman on the street survive this. It will be businesses. The government (if they do their jobs right) is good for immediate relief, coordination of SES activities, and providing civil defence services. However if you are waiting for the (local, state, or federal) government to be the knight in shining armour that rescues QLD then go and play in some deluded corner. It will be communities, and ultimately communities that are supported by business that will restore QLD.

I’ll reiterate at this point that I didn’t see the original post/pitch et al, and I acknowledge that there will be some people who have the wrong intentions with such advertising. But not all, and certainly not the majority.

I have long been a believer that traditional charity is ineffective and flawed. My personal preference is for a transactional based charity within a sustainable system that feeds and is fed, that pays forward and pays back. A good starting point is direct-relational transaction based charity.

For example, if you buy a coffee at your favourite cafe, then the cafe owner may elect to donate a small percentage of that sale to provide clean drinking water to a child for a day (cost US$0.01) , or if you buy a pair of glasses, sunglasses, a television or some similar ‘vision’ related product the vendor may elect to give the gift of sight to a child or adult. In a third world countries many people who are visually impaired can be helped in this way for only a few dollars. This happens every day within CSR (Corporate Social Responsibility) programs. The same can be used to help the QLD flood victims.

One company that champions this method and helps to facilitate charitable donation is B1G1 (Buy 1 Give 1 – http://www.b1g1.com/). Oh, BTW, B1G1 passes 100% of the money to the designated charity of which they literally 1000’s on the site. B1G1 was established by a couple of great Australians, including Masami Sato (co-founder), and Chairman (and co-founder) Paul Dunn. One of my businesses helps reserve rainforest for future generations in the Daintree, facilitated through B1G1.

When business grows, they employ people, and people earn an income. When people earn an income they put food on the table and clothes on children and roofs over heads that they purchase from other business which in turn stimulates the economy. It is a commercial food chain.

But being down on business across the board for adopting a transactional based approach as to how they can donate is wrong. If the company has $X in the bank to give then that is the limit of their ability. If a company provides you with a valuable product or service that costs you no more, a product or service that you want and/or need, that may even cost you less because of the promotion, and in the process will help that company donate vastly more than $X then that in my books is far superior than straight donations. It is a sustainable process that allows more money to flow to where it is needed.“

————————————————–

My motto / slogan for 2011 is

Entrepreneurs, not Governments,

Change the World.

And the truth of this will be proven over the coming year as business owners take the lead in fixing Queensland.

So, a couple of ways in which I’m helping and in which you can help me help!

  1. Jennie Armato and Pete Godfrey have organised a webinar for Friday 21st January – the cost is a minimum of $20 (maximum is your call – if you could donate a days pay, that would rock!) – and all proceeds are going directly to the Red Cross.

    Speakers include: Jennie and Pete, Myself, Aussie Rob, Cathie Denehy, Pat Mesiti and Rachel Bermingham – the theme is “Overcoming Adversity” – we’ll all be telling our stories of how we faced up to the challenges in our lives and came through on the other side!

    There’ll also be a couple of special guests – real entrepreneurs who lost everything – telling you what they’re doing now to keep their businesses kicking.You can sign up here: http://www.facebook.com/event.php?eid=138372796223994

  2. A lot of people have been asking about donating goods- this is really impractical for charities for a number of reasons … having to pick up or organise drop off points, staff either of these, then sort through goods to get rid of what can’t be used, then categorise and sorting goods (just think about sorting millions of pieces of clothing into sizes!), then distributing – it would cost more than the goods were worth when new to do all this.

    Further, by distributing money to these people, they’ll go and spend that money buying goods with local businesses, thus stimulating the local economy again.So my suggestion, if you’ve got goods to donate, is to take them to Ebay and sell them there, then donate the cash to charities.

    I’ve contacted Ebay and asked if they would consider doing a special category and waiving or discounting listing fees when all profits are being donated – yet to hear back, but if you have contacts there, please pass the idea on!

  3. The other thing – we WILL be launching our Agents of Awesomeness event, early next week. Despite the extra fire I know I’ll draw, I’m going to donate a percentage of event takings to fund a free event in Brisbane to help local entrepreneurs get back on their feet.

Look – here’s the thing.

We’ve all been emotional about the images we’ve seen online and on the TV.

We’re all heartbroken about the whole thing.

But you’re not going to help anyone by getting depressed and overwhelmed.

Find the small ways in which you can help – whatever you’re able to do – and focus on those.

Because by standing together from a place of love and strength – rather than of depression – we can help rebuild Queensland, stronger and better than ever before.

QUEENSLANDER!

14 comments on “Entrepreneurs, not Governments, Change the World.”

  1. Mad Cow says:
    January 13, 2011 at 12:50 pm

    Well said … and Paul, too.

    I’ve struggled this week with not just the floods, but a few deaths near me as well.

    I’ve struggled with not knowing the “right” thing to do, because, as you so succinctly pointed out – “you’re damned if you do and damned if you don’t”

    I can’t be humorous – which is pretty much who I am.

    Life goes on, people. We can all stop and bemoan the shit that has been thrown our way, or we can get off our arses and do someting.

    I constantly have to remind myself I’ve changed the lives of others, and saved some. If I stop … becuase someone is offended that I did/didn’t comment/donate/help/offer support/laugh/cry … what would happen?

    What would happen if we ALL stopped, because someone got offended? Just asking?

  2. Michele Flynn says:
    January 13, 2011 at 1:00 pm

    Queenslanders rock! Fools that attack queenslanders and their ability to move through ADVERSITY are close to idiots. My best drinking buddy in Brisvegas loves my comment *BrisRiver* because we used to sit on my balcony in Greenslopes (most likely under water) watching the day go buy listening to great music and getting annoyed when the vino was rotten and we had to walk down the hill to the local bottlo and get a replacement, we caught a taxi back. I also used to live in Hawthorne (see the *e* which proves it was Qld) and that would be under water now – so happy I am not there.

    I saw a storm once and freaked out because Logan Road from Salisbury looked a lot like Logan River. There was no mobile coverage, there was an understanding in my brain that I had to follow the Logan Road/River to get to safety and meet up with my then partner near Stones Corner.

    The next day the cars smashed up against the concrete creek area under the bridge at Stones Corner scared me.

    I learnt how to survive by mixing with intelligent relatives, friends and seeing and observing the water marks regarding 1974 floods. This flood is like no other. Brisbane and Queensland has to trade out of this flood otherwise the rest of Australia will crash economically and emotionally.

    Come on act real, no need for silly attitudes, at least now my mum understands why I was so frightened after a *storm*. There is a whole generation in Australia and Queensland who have no experience with floods, bush-walking, bush survival entrepreneurial survival and so on. Come on and stop sitting on your high horses and get real….support Leela, listen to music such as Mental as Anything. Do you think our land is friendly? It is what you make of it that is important. I support you Leela 100% and please launch what you are planning.

    I am really horrified at what I call *fake misunderstandings* caused by complete 24/7 air-conditioning in cars, houses and so on. How would you lovely soft Australians cope in a real situation? Leela is awesome for a reason, Leela is here to guide us through such appalling misguided attitudes.

    Come on out of your ruts and support Leela, I do.

  3. Heather James Inspiring Mums says:
    January 13, 2011 at 1:03 pm

    All I have to say is here here to both of you The Leela and Mad Cow.

  4. Leela says:
    January 13, 2011 at 1:03 pm

    People are grieving right now – I get that. And I try not to take it too personally when people attack.

    But I think it would do people well to remember that everyone grieves in their own way – condemning others because they’re not dealing with it the way you are or the way you want them to … well, that’s not doing anyone any good.

    Regardless – I encourage everyone to be strong and brave – that’s the best way we can help people out of this tragedy.

  5. Leela says:
    January 13, 2011 at 1:04 pm

    Thanks Heather. xoxoxo

  6. Leela says:
    January 13, 2011 at 1:13 pm

    Thanks for your support Michele!

  7. Heather James Inspiring Mums says:
    January 13, 2011 at 1:26 pm

    Leela I believe the economy needs the REST OF US to continue making money, spending money and the rest. We need to keep the economy strong they need us to be in business.

    I am very saddened by what is happening, the extend of it and it is really hard to fathom it if you have never been in that situation. My uncle is in the middle of it and my cousin and his wife. I don’t know if they are alive or dead, no way of contact and it’s not good but what can we do but try to help in our own ways. I would in no way try to capitalize of this situation but I also have to service my clients and continue running as a business to feed my family. While I can’t bare the thought of having a meal i have to my baby needs it, and I need it for him. I can’t think of promoting what I do to help others, but that is what I do.

    I have 10 bags of girls clothes that I would like to give to them but they said money is best, so I feel quite helpless really.

    At this point we can be the voice of the nation, band together, spread the news for support and help where we can.
    No apologies needed for helping the economy remain alive and well for them to get back on their feet.
    xx h

  8. Clare Chapman says:
    January 13, 2011 at 1:50 pm

    Hi Leela,

    Well said, and I agree with your stance – it ISN’T insensitive to keep your business running just because something really awful has happened in another city (and next door for that matter). How is it going to help the economy if we all close down out of sympathy? Whereas if the businesses NOT located in that region keep on running, then the shortfall of products and services can be made up, and we are then in a much better position to help those who CAN’T open their doors by donating to the charities who are helping them re-build.

    I am also glad that you are promoting the ‘life goes on’ attitude because it is getting WAY too morbid out there with all the images and horror stories. I am also in a flooding region at the moment (Clarence Valley, Northern NSW) and though most of us here have just averted the sort of crisis Brisbane now faces (by the skin of our teeth!), we have had this happen many times in the past including last year, and know all too well what a flooding river can do to a town or city – especially one the size of Brisbane.
    But we have also learned that there is no point getting depressed and feeling sad for the people who come out of the tragedy badly – we just need to wait it out until the waters subside, and then get out there and help them get back on their feet as quickly as possible.

    I KNOW that the damage in QLD is way worse than we have ever seen here in our Valley, but I also KNOW that times like these bring out the best in people and that QLD is going to be ok with the support of the rest of our wonderful country – that’s the Australian spirit.

    Appreciating your positivity – keep on rocking!

    Clare

  9. Amber McLean says:
    January 13, 2011 at 1:51 pm

    Tragic events bring out the best in us Aussies. The “best” is of course, in the eye of the beholder. However you perceive “your best”, counts. Well done Leela and crew. As usual, your content, value, support and assistance is of the highest quality (and the way in which you deliver it, is always MEMORABLE);)

  10. Dorothy says:
    January 13, 2011 at 2:26 pm

    Life goes on. I don’t find anything offensive about people getting on with their lives. In fact, it’s been quite inspiring and refreshing to see and read things that are NOT flood related.

    Btw, I thought you were based in Melbourne now? Anyway, hope all your loved ones are safe and well… Good luck with the launch next week!

  11. Gulliver says:
    January 13, 2011 at 2:51 pm

    You are awesome.

    As Frank Kern said the other day –

    “Haters gon’ hate – fuckem”

  12. Leela says:
    January 13, 2011 at 3:32 pm

    Clare – I spent so many holidays on the Clarence River as a child … hope you and yours are keeping well.

    Amber – I think we all have to look for the positives we can take out of these tragedies …

    Dorothy – Gulliver and I moved back to the Tweed in October last year – we’ve been lucky being on a hill … some of our neighbours down the way, not so lucky …

    Gulliver – you are.

  13. Deborah Hills says:
    January 13, 2011 at 9:39 pm

    From someone on the other side of the world, who only sees what is displayed on the news, it is heart-warming to hear all of your positive attitudes. Yes, you will get through this and become stronger.

    And Leela, OF COURSE you should still be working hard promoting your business, even in this dire time. Going bankrupt won’t help anyone!

    Go girl!

    PS: What a lovely thought, donating a % of your profit to the local disaster charity. Great stuff!

  14. Julie Nelson says:
    January 14, 2011 at 12:43 pm

    Hi Everyone, thank you for the opportunity to have a say.

    I don’t really think we are in a position to judge anyone about how they react, respond or donate.
    We are all affected emotionally, physically and spiritually.

    Do not feel guilty for not being able to contribute financially, there will come a time when you will be in a position to do so.

    We can look at it this way~ Focus on your business, build it, be successful and when you are in a better financial position more can be contributed by you.
    Don’t stop what you are doing as what you are doing is necessary for our economy and our fellow countrymen.

    We also need to remember that many people have been supporting in which ever way they can.

    Let’s support each other, which in turn will support our friends in Queensland.

    Leela you definitely have my support !
    Kindest
    Julie

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Brat Evolution

Seven years ago, Leela was just another office drone working temporary admin jobs to make ends meet. After being plucked from obscurity and apprenticed to a self-made millionaire, she founded Strategic Anarchy and established herself as Australia’s #1 Information Product Specialist. She’s known as “the chick who can monetise anything”.

Leela has worked with some of the top names in the Australian and US speaking circuits, creating marketing material for a range of events, including those of Tony Robbins and Jay Abraham.

Recent Posts

  • Wanted: Marketing Motherfucker
  • I Was Born to Lead Rampaging Armies
  • Being an Entrepreneur Means Being Willing to Be Misunderstood
  • ReRelease: The Presentation I Had No Intention of Releasing … Again!
  • 90 Day Challenge

Recent Comments

  • MaryBeth Gundrum on Wanted: Marketing Motherfucker
  • Effie Iliadis on Wanted: Marketing Motherfucker
  • Natalie on Wanted: Marketing Motherfucker
  • Ellie on Being an Entrepreneur Means Being Willing to Be Misunderstood
  • george on I Was Born to Lead Rampaging Armies

Privacy Policy l Terms and Conditions l (c) 2013 Leela Cosgrove