Why Money IS The Most Important Thing!

As a confirmed Capitalist, I’m often accused of “loving” money above all else – in reality I have no more emotion around money than most people have around, say, their socks. I learned a long time ago that in order to achieve the success I wanted, I needed to let go of all emotions – positive and negative – around money and see it as one thing …

And you see, this one thing is the reason money IS the most important thing.

It’s not because it’s the way that you provide for your family – although that’s true.

It’s not because it’s a way to reward yourself and the people around you – although that is also true.

The reason that money is the most important thing is because the amount of money in your bank account is merely a reflection of the value you provide – and therefore, is your ONLY impartial measurement of success.

That will, without doubt, draw fire – but is nevertheless true.

All other measurements of success – happiness, time, freedom – are subjective and are also influenced by other factors. Your life can be exactly the same one day as it is the next, but one day you feel happy and successful and the next you feel like a failure.

However – if your measurement of success is Cash In, then you always have an impartial, third party guide to where you are.

The reason this post will bring howls of argument is simple – it’s true and everyone, deep down, feels it.

They all realise on a deep, often subconscious level that they have EXACTLY the amount of money in their bank account that they deserve based on the amount of value they’re adding to the world.

And for the majority of people, that’s a painful realisation.

I know it was for me when I finally accepted it – I also know that once I got my head around it, my finances “magically” started to improve. I stopped focusing on being emotional around money (whether in a negative, fear based way or a positive “attraction” based way) and started focusing purely on the value that I provide … and using money as the measuring tool to see how well I was doing.

This. Changed. Everything.

Fact is – if you don’t have enough money right now there’s only two possible reasons:

1. You don’t really want it – you’ve still got a bunch of “money is the root of all evil”, “Rich people must have ripped someone off” Bullshit floating around in your head. You know this is you if you’re one of those people who is still doing everything for free – or, for that matter, anything for free.

If you have negative stuff around money, you need to go and work through that … either get the hell over it, or use a program like Tony Robbins Personal Power.

2. You don’t really deserve it – you’re not providing the value, not putting in the time, letting associated bullshit hold you back.

Odds are, it’s a little bit of both.

When you let go of all that crap around money and start seeing it in an unemotional way – as simply an impartial measurement by which you can judge your work, you’ll see things change. Almost overnight.

Let me finish today with the awesome words of my HERO – Ari Gold from the TV Show Entourage,

“There are no asterix’s in this life – only Scoreboards.”