Earlier this month I was invited to speak at TEDX Byron Bay – as a huge fan of TED and having practically grown up in Byron Bay this was such a huge honour. In order to deliver content that I thought was worthy of that kind of event, I decided to unveil my Identity Principle. This is something I’ve been working on for the last 12 years. I hadn’t actually planned to release it for a bit longer- but when the offer for TED came through, it was like – this is a sign. It is time.
Enjoy my 15 minutes of TED Fame! I’ve posted the Identity Principle diagram below the video.
I’ve had a lot of questions from people post the event about how they can get their hands on more information – and I’ve started working on a TOP SECRET project that we’ll be rolling out after the Renegade Rockstar Roadshow – if you want to know more before the details are released, pop me a message!

Love your video and your message Leela. Thanks so much for your wonderful insights.
Blessings
Pati Solva Hueneke /Canberra/Australia
Hi Leela
I can relate to your stories. I am the one who doesn’t speak up at seminars etc because you think you are not smart enough. I am also the one who lost 10kg when I resumed a sport that I love and am passionate about. Thanks for sharing this principle I think you have it nailed.
Well spoken and good stories Leela. Thanks for humoring my request for a link to the video!
Thanks Leela, That was amazing!
Agreed, well spoken and great stories to reinforce the message. Look forward to hearing and seeing more of the Identity Principle.