Founder, The 8 Percent
WHO IS LEELA?
Founder and Editor-in-Chief, The 8 Percent
Founder of The 8 Percent Festival
Founder of social enterprise, the 8 Percent Disruptors
Founder and CEO, Strategic Anarchy
International speaker, including TEDx
Nominee, Veuve Clicquot Business Woman Award
Named one of Australia’s top 25 female entrepreneurs under 40
Nine years ago, Leela was just another office drone working temporary admin jobs to make ends meet. After being plucked from obscurity and apprenticed to a self-made millionaire, she founded Strategic Anarchy and established herself as one of Australia’s top marketing experts. Her ability to help people make a living out of their passion has earned her the title “the chick who can monetise anything”.
In 2015 Leela founded The 8 Percent, a media company and social movement that is all about excellence, courage and disruption. As they say at The 8 Percent: “entrepreneurs, not governments, change the world.”
Leela: has been named as one of Australia’s top 25 female entrepreneurs under the age of 40; spoke at TEDX about her Identity Principle; has presented on marketing and identity throughout Australia and the US; and has won international short story competitions for her fictional writing.
She’s an outspoken entrepreneur; science fiction addict; Joss Whedon worshipper; a heavily tattooed ex-punk rocker; a permaculture garden designer and spends her spare time pickling and preserving things.